People & brand stories
Explain the business through an intentional narrative, interviews and supporting footage. Prepare the message and contributors so the film has a clear point of view.
Videography & production · Dubai
A story worth
watching.
Brand films, campaign content, and social video shaped around the message, the audience, and the place they will be seen.
Dubai-based creative & digital partner
ABAB showreel · View the work
ABAB DIGITAL MEDIA — DUBAIBrand thinkingDigital experiencesContent & productionConnected campaigns
A little motion
The work,
in motion.
Films already featured on ABAB’s website.
Open a film to explore it on YouTube.
Explore the collection FILM · CONTENT · PRODUCTION
A point of view
01 / THE THINKINGBefore the first frame, there is a feeling. Find the story, shape the experience, and make every second belong.
Plan the final destination before deciding what to capture.
Scroll to connect the dots
Ideas in application / Film & video
Give the story a production plan.
A successful video starts with a clear purpose. Whether it is a corporate film, customer interview, product demonstration or event, the plan needs to connect what we capture with where the finished work will be watched.
Plan your video productionProducts in use
Show what still photographs cannot explain: movement, setup, texture or a practical demonstration. Plan the sequence around the questions customers need answered.
Events & social edits
Prioritise moments, key people and delivery formats before the event. A coverage plan helps distinguish essential footage from optional scenes when the schedule becomes busy.
The capabilities
From the first idea.
To the final frame.
Give every production a clear purpose, a considered treatment, and deliverables designed for the channels you need.
Brand films
Introduce the people, purpose, and personality behind your business.
Campaign video
Creative treatments and production for launches, offers, and brand campaigns.
Social content
Reels and short edits with strong openings and platform-appropriate framing.
Corporate & events
Capture business stories, people, and moments with a clear editorial direction.
Property & hospitality
Location-led films that communicate a space, its details, and its experience.
Post-production
Editing, colour, sound, motion graphics, and agreed versions for distribution.
How it comes together
From treatment to final frame.
01/ 03 — Imagine · Capture · Move
01Shape the treatment
Find the film’s purpose.
Decide what the audience should understand or feel. Establish the narrative, tone, and visual references before production.
02Plan the production
Make room for the craft.
Translate the treatment into a practical shoot plan with the coverage, sound, locations, and formats the film needs.
03Finish the film
Bring the story together.
Connect the edit, colour, sound, and motion into a coherent piece and prepare the agreed versions for distribution.
The shape of the project
Clear scope.
Room to create.
These are example areas we can plan together. Your proposal defines the exact deliverables, responsibilities, timing, and review rounds.
Know what’s taking shape.
A useful brief turns an ambition into a project everyone understands.
Build your brief01Pre-production
- Creative treatment
- Shot and production plan
- Location requirements
- Agreed deliverables
Final scope is agreed before work begins.
02Production
- Planned shoot coverage
- Agreed crew and equipment
- Lighting and sound approach
- Production coordination
Final scope is agreed before work begins.
03Post-production
- Edit and finishing
- Agreed revision rounds
- Channel-specific formats
- Delivery and usage details
Final scope is agreed before work begins.
What you leave with
A story worth staying for.
A clear creative treatment
Agree the story, visual direction, and production requirements before the shoot.
Assets for the intended channels
Plan aspect ratios, versions, and usage requirements at the start.
A considered finishing process
Bring edit, colour, sound, and graphics into one coherent final piece.
A little clarity
Before
we begin.
Useful answers to help you decide your next step.
What types of video do you produce?
ABAB offers brand, corporate, campaign, social, event, and property-related video production. We recommend a format after discussing the audience, message, and intended channels.
Can one shoot produce several social edits?
Yes. Plan the required versions before the shoot so framing, coverage, and the shot list support the final outputs.
What should a production quote include?
The quote should define pre-production, shoot requirements, crew, equipment, locations, permissions, editing, revision rounds, music licensing, and delivery formats as relevant to the project.
Can you work with an existing creative brief?
Yes. Share the brief, references, required deliverables, timeline, and any existing brand guidelines.
Context changes the creative
Different worlds.
The same care.
Explore a few ways a connected creative approach can be applied. These are illustrative directions, not client results.
01 / REAL ESTATE
The place. The possibility.
Help people understand the property, location, and experience before they make an enquiry. Connect the visual story with clear information and a relevant next step.
Talk about your sector02 / HOSPITALITY
Make the experience felt.
Bring atmosphere, details, and the offer into a consistent experience — from the first piece of content to the moment someone chooses to book.
Talk about your sector03 / RETAIL & E-COMMERCE
From interest to consideration.
Give products a clear visual language, useful information, and a purchase journey that answers the questions people need to resolve.
Talk about your sector04 / BEAUTY & WELLNESS
Confidence in the details.
Build a recognisable presence and explain the service clearly, with imagery, content, and booking journeys that feel considered.
Talk about your sectorPlan the right project
Videography and video production in Dubai
A product launch, a corporate film and an Instagram Reel ask different things of a video. Start with the audience, the message and where the film will appear. ABAB helps shape that brief into a production plan, from creative direction and the shoot through to editing and delivery.
- Brand films and corporate video
- Campaign content and product videos
- Social media videos and Instagram Reels
For a Dubai business, the useful questions come before the camera: which locations are needed, who will appear, what permissions are required, and which formats will the campaign use? Share your intended channels, reference films, filming dates and deadline. We can then discuss the crew, equipment, edit versions and review stages your project needs. If you are comparing a videographer with a wider production team, ask who owns planning, sound, lighting and post-production—not just who operates the camera.
Questions to settle before we start
What should I include in a video production brief?
Tell us the purpose of the video, the audience, filming locations, intended channels, approximate duration and delivery date. Include examples you like and any required interview, product or location shots. These details help define the production and editing scope.
Can one shoot provide content for several channels?
It can, if the shoot is planned for those outputs. Vertical Reels, horizontal website films and short paid-ad versions may need different framing, takes and edits. Agree the required aspect ratios, durations, captions and versions before filming.
What affects the cost of hiring a videographer in Dubai?
Shoot duration, crew size, locations, equipment, sound, lighting, permits and editing requirements all affect the quote. Motion graphics, language versions and additional review rounds can also change the scope. Request an itemised proposal for your brief.
Have a brief in mind? Discuss your project with ABAB.
The useful details
Better prepared.
Better connected.
For your film & video project, bring what you have. We can identify the gaps together.
- The message, audience and channels where the film will appear
- Locations, contributors, schedule and any access requirements
- Expected edit versions, aspect ratios, languages and delivery priorities
Decisions that make the difference
Plan sound as carefully as the picture
An interview needs an appropriate environment, usable sound and time for the contributor. Identify noise and access constraints before confirming the shoot plan.
Capture for the final formats
Wide and vertical versions may need different framing. Agree required durations, subtitles, versions and approval stages rather than assuming one edit will suit every channel.
Keep delivery responsibilities clear
Confirm review rounds, music and usage requirements, final formats and who supplies approvals. Actual scope and timings are set in the proposal.
Deliverables, permissions, review rounds and timings are agreed in your proposal.
Think beyond one touchpoint
Good things
work together.
The next discipline can make the first one stronger. Explore where your project could go next.