Keep these in mind
The essentials, at a glance.
Give the story a clear purpose
Plan people, sound and coverage
Agree formats and review stages
The short answer: AED 2,000 – 50,000+
Almost every commercial video produced in Dubai lands in one of four tiers:
| Tier | Typical Dubai price | What you get |
|---|---|---|
| Social reel / short | AED 1,500–4,000 | Half-day shoot, one location, fast edit, vertical formats |
| Brand or corporate film | AED 4,000–15,000 | Full-day shoot, scripting, interviews, colour grade, licensed music |
| Campaign / TVC-style | AED 15,000–50,000 | Multi-day, cast, art direction, locations, cinema cameras |
| Monthly content retainer | AED 4,000–12,000/mo | Recurring reels + edits, planned calendar, priority scheduling |
At ABAB our videography packages start at AED 1,999 for a professional social shoot — one of the fairest entry points in Dubai for broadcast-quality work.
What actually moves the price
- Shoot days. Crew, camera and location time is the single biggest cost line. A tight one-day plan often saves 40% versus a loose two-day one.
- People on screen. Professional presenters and actors add AED 1,500–5,000 each; real staff and founders cost nothing and often convert better.
- Locations. Your office is free. A villa, studio or mall permit can add AED 2,000–8,000.
- Editing depth. Motion graphics, subtitles in Arabic and English, and multiple cut-down versions all add hours.
The cheapest video is the one planned properly — reshoots cost more than any line item on a quote.
How to keep quality high and cost low
- Batch content: one shoot day can produce 8–12 reels if scripted in advance.
- Ask for vertical and horizontal versions in the same session.
- Agree the number of revision rounds up front (two is standard).
- Own your raw footage — check the contract.
Key takeaway
Budget AED 2,000–4,000 for polished social content, AED 5,000–15,000 for a film that sells your company, and insist on a fixed written quote before anyone presses record.
Have a project taking shape?
Explore film & video with ABAB, or bring your questions to a project conversation. We will help define the next useful step.
