Service websites
Organise the offer into clear pages with useful proof and easy enquiry routes. Match each page to a customer question instead of making every visitor interpret a long list of capabilities.
Web design & development · Dubai
Looks considered.
Works beautifully.
Websites and online stores that make your business easier to understand, easier to trust, and easier to contact.
Dubai-based creative & digital partner
● ● ●YOUR NEXT DIGITAL EXPERIENCE
FORM.Spaces Stories StudioExplore
A NEW WAY TO EXPERIENCE SPACEDesigned for
the way you live.
the way you live.
A considered digital experience.Explore the collection
FORM.Space.
With feeling.Explore the collection
With feeling.Explore the collection
Concept interface · Responsive by design
Brand thinkingDigital experiencesContent & productionConnected campaigns
A point of view
01 / THE THINKINGA beautiful website earns attention. A thoughtful experience helps people understand, decide, and move forward.
Every interaction should help someone complete a real task.
Scroll to connect the dots
Ideas in application / Web & ecommerce
Make the next step feel obvious.
Website design brings brand, content and functionality into one customer journey. For Dubai businesses, the right scope may be a focused company website, a carefully structured online store or a redesign that makes an existing offer easier to understand.
Plan your websiteOnline stores
Connect product discovery to helpful descriptions, consistent imagery and understandable options. Plan the catalogue, basket and checkout together, including the information customers need before ordering.
Existing-site redesigns
Review useful pages, URLs and content before replacing a layout. Define what needs to move, where redirects are necessary and how the team will maintain the site after launch.
The capabilities
Every detail.
A reason behind it.
A polished website needs more than an attractive first screen. We connect content, interaction, development, and measurement.
UX & structure
Organise pages and journeys around what visitors need to find and decide.
Interface design
A coherent visual system with clear typography, spacing, controls, and responsive layouts.
WordPress development
Editable pages and reusable components built around your team’s publishing needs.
E-commerce
Product discovery, useful product information, and a straightforward route to checkout.
Performance & access
Responsive images, considered motion, semantic structure, and keyboard-friendly controls.
Launch & measurement
A practical launch checklist covering forms, redirects, metadata, tracking, and handover.
How it comes together
Designed around the visitor.
01/ 03 — Understand · Explore · Act
01Plan the experience
Give the journey a shape.
Map what visitors need to know and the route between a first impression and a useful action.
02Build the experience
Design with intention.
Connect the brand language to a clear interface. Use hierarchy, spacing, and interaction to make the next step obvious.
03Prepare the launch
Finish beyond the screen.
Check links, forms, speed, redirects, tracking, and how the team will keep the site up to date.
The shape of the project
Clear scope.
Room to create.
These are example areas we can plan together. Your proposal defines the exact deliverables, responsibilities, timing, and review rounds.
Know what’s taking shape.
A useful brief turns an ambition into a project everyone understands.
Build your brief01Experience blueprint
- Page inventory
- Sitemap and journeys
- Content outline
- Wireframe direction
Final scope is agreed before work begins.
02Design & development
- Responsive page types
- Shared component system
- Editable content areas
- Agreed integrations
Final scope is agreed before work begins.
03Launch readiness
- Forms and link checks
- Redirect plan
- Page metadata
- Handover documentation
Final scope is agreed before work begins.
What you leave with
A journey with a purpose.
A clearer customer journey
Help visitors move from a question to the relevant service, product, or conversation.
A system you can maintain
Reuse design decisions across pages so future updates remain consistent.
A launch with fewer loose ends
Check the technical and content details that influence usability and discoverability.
A little clarity
Before
we begin.
Useful answers to help you decide your next step.
Can you redesign my existing WordPress website?
Yes. We first review your theme, editor, plugins, content, and important URLs. The rebuild plan should preserve useful content and account for redirects where URLs change.
Will I be able to edit the website?
The goal is an editable system with reusable components. We agree which areas your team needs to update and provide a handover for those tasks.
Is SEO included in a website build?
A build can include the technical foundations: useful page structure, titles, crawlable links, image optimisation, redirects, and appropriate metadata. Ongoing search growth requires a separate content and optimisation plan.
How long does a website take?
Timing depends on the number of page types, content readiness, integrations, and review rounds. We define the schedule after reviewing the scope.
Choose a starting point
A focused project.
Or a bigger picture.
Start with the problem that matters now. We can define a single project or connect several disciplines around a shared goal.
Make something
specific.
A defined outcome, an agreed scope, and a clear delivery plan.
- A website or identity
- A film or photoshoot
- A launch or campaign
Make the parts
work together.
Bring the brand, experience, content, and campaign into one direction.
- Shared creative thinking
- Connected deliverables
- Coordinated launch planning
Keep moving.
Keep improving.
A recurring scope built around the work that needs regular attention.
- Content and campaigns
- Testing and optimisation
- A defined review rhythm
Plan the right project
Website design and development in Dubai
A good business website helps visitors understand the offer, find evidence and take the next step. ABAB plans website design and development around those journeys, whether the project is a WordPress website, an e-commerce store or a redesign of an existing site.
- Business websites and WordPress development
- E-commerce design and customer journeys
- Responsive redesigns and launch planning
Before choosing a layout, define the pages, content, enquiry routes and integrations the business needs. An e-commerce project also needs decisions about products, payments, shipping and the team maintaining the catalogue. For a website redesign, existing URLs and useful content deserve attention alongside the new interface. Responsive layouts, clear navigation, accessible controls and sensible media sizes support the experience across devices. We discuss SEO requirements during planning so page structure, headings and internal links serve the content. Launch scope, ongoing maintenance and any third-party costs should be clear in the proposal.
Questions to settle before we start
What information do you need to quote for a website?
Share your business goals, required pages, current website, content readiness, integrations and deadline. For an online store, include product volume, payment and shipping requirements. A defined scope makes quotes easier to compare.
Will a redesigned website keep its existing Google visibility?
Visibility cannot be guaranteed. A careful migration reviews existing URLs, useful content, redirects, canonical settings and indexing before launch. Search Console checks after launch help identify issues that need attention.
Can my team update the website after launch?
Content editing should be planned around your team’s needs and the chosen platform. Agree which areas you need to edit, what guidance is included and how ongoing technical maintenance will be handled.
Have a brief in mind? Discuss your project with ABAB.
The useful details
Better prepared.
Better connected.
For your web & ecommerce project, bring what you have. We can identify the gaps together.
- Your existing URL, audience and most important customer actions
- Page list, available copy and images, and required integrations
- Catalogue size if relevant, editing responsibilities and launch constraints
Decisions that make the difference
Content before page count
A useful sitemap follows the offer and the visitor journey. Identify the essential information, the pages it belongs on and who will supply it before detailed design begins.
Test the whole interaction
Forms, navigation, product options and confirmation messages need checks on phones as well as larger screens. Keyboard access and readable contrast belong in the design process.
Prepare for life after launch
Clarify hosting, maintenance, editing access and third-party costs. Agree the metadata, redirects, analytics and handover tasks included in the project.
Deliverables, permissions, review rounds and timings are agreed in your proposal.
Think beyond one touchpoint
Good things
work together.
The next discipline can make the first one stronger. Explore where your project could go next.